before about 2000, you could just not do gigs, rarely put out albums, never be seen in public, decline interviews etc, and your band could be “mysterious” or “rare” and cultivate a huge wall of mystique, nowadays thats just called “not being good at promotion” or more accurately, not called anything at all, since nobody will be talking about your band to begin with


@jk we still have this weird rap band called "pnl" that does that in France, they've only done one interview in their whole life band (to the NYT) and are like super famous for reason I don't really understand

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