@shel something i've been looking at is Meals On Wheels and how to bring it to more people without injuring pride
One way is to make people feel like they're getting away with something -- "now normally, this would cost $12/meal (EXAMPLE NUMBER). but because of [bullshit made up reason], I think we can get it to you for just $1.50/meal"

Plus also actually letting people pay for it? vs must be gvmt-subsidized. because there's a little bit of economy-of-scale in the driver routing